01Data model: unused and duplicate-looking properties, custom objects, association labels.
02Pipelines: your deal and ticket stages.
03Data quality: how complete the key fields are on contacts, companies, deals and tickets. It uses counts, not copies of your records.
04People and access: owners, roles, super admins, and paid seats nobody has used in 90 days.
05Marketing and automation: lists, forms, emails and workflows, if your plan includes them.
06Security and limits: login activity, an audit-log summary, and account limits.
46 automated checks and 37 best-practice tests, ending in a plan for the first 30, 60 and 90 days.